Privacy policy

Last updated: August 6, 2026

ELYRE operates this store and website, including all related information, content, features, tools, products, and services, in order to offer you, the customer, a personalized shopping experience (the "Services"). ELYRE is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in it.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies, or that can reasonably be linked to, you or another individual. Personal information does not include information that is collected anonymously or that has been anonymized so that it can no longer identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from such information, depending on how you interact with the Services, where you live, and what is required or permitted by applicable law:

Contact details, including your name, address, billing address, shipping address, phone number, and email address.

Financial information, including credit card, debit card, and financial account numbers, payment card information, financial account data, transaction details, payment method, payment confirmations, and other related data.

Account information, including your username, password, security questions, preferences, and settings.

Transaction information, including items you view, add to your cart, add to your wishlist, or purchase, return, exchange, or cancel, as well as your transaction history.

Communications with us, including information you include when you communicate with us, for example when submitting a customer service inquiry.

Device information, including data about your device, browser, or network connection, your IP address, and other unique identifiers.

Usage information, including data about your interaction with the Services, such as how and when you interact with or browse them.

Sources of Personal Information

We may collect personal information from the following sources:

Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.

Automatically through the Services, including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies.

From our service providers, including when we engage them to enable certain technologies and when they collect or process your personal information on our behalf.

From our business partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

Providing, personalizing, and improving the Services. We use your personal information to provide you with the Services, including fulfilling our contract with you, processing your payments, managing your orders, remembering your preferences and items of interest, sending you account-related notifications, processing purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, coordinating shipping, facilitating returns and exchanges, allowing you to post reviews, and creating a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to improve and personalize the Services.

Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing communications, advertising, and promotions via email, text message, or postal mail, and to show you online ads about products or services within the Services or on other websites, including based on items you have previously purchased or added to your cart, and other activity within the Services.

Security and fraud prevention. We use your personal information to authenticate your account, provide a secure checkout and shopping experience, detect, investigate, or take action against potential fraudulent, illegal, unsafe, or malicious activity, protect public safety, and protect our services. If you choose to use the Services and register an account, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password, or other access details with anyone else.

Communicating with you. We use your personal information to provide customer support, respond to your inquiries, deliver effective service, and maintain our business relationship with you.

Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government authorities, to investigate or participate in civil discovery, actual or potential litigation, or other adversarial legal proceedings, and to establish or exercise our rights or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. Such circumstances may include:

With Shopify, vendors, and other third parties who provide services on our behalf (for example, IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).

With marketing and business partners to provide marketing and advertising services. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across different merchants and websites. Our marketing and business partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to direct us not to share your information for purposes of showing you targeted advertising and marketing based on your online activity with different merchants and websites.

When you direct, request, or otherwise consent to the disclosure of certain information to third parties, such as to have products shipped to you or through your use of social media widgets or login integrations.

With our affiliates or within our corporate group.

In connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Our Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify, as well as with third parties who may be located in countries other than your own, in order to provide and improve the Services. In addition, to help protect, grow, and improve our business, we use certain enhanced Shopify features that incorporate data and information obtained from your interactions with our store, alongside those of other merchants and Shopify. To deliver these enhanced features, Shopify may use personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to requests to exercise your rights regarding the use of your personal information for these purposes. For more information on how Shopify uses your personal information and the rights you may have, you can visit Shopify's Consumer Privacy Policy. Depending on where you live, you may be able to exercise certain rights related to your personal information through Shopify's Privacy Portal.

Third-Party Websites and Links

The Services may include links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies, as well as other terms and conditions. We do not guarantee, and are not responsible for, the privacy or security of such sites, including the accuracy, completeness, or reliability of any information found there. Information you provide in public or semi-public spaces, including information you share on third-party social media platforms, may also be visible to other users of the Services or of those platforms, without limitation as to its use by us or third parties. The inclusion of these links does not, by itself, imply endorsement of the content of such platforms or of their owners or operators, unless otherwise stated within the Services.

Children's Data

The Services are not intended for use by minors, and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction. If you are the parent or guardian of a minor who has provided us with their personal information, you may contact us using the contact details below to request its deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined under applicable law) personal information of individuals under the age of 16.

Security and Retention of Your Information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

The length of time we retain your personal information depends on various factors, such as whether we need it to maintain your account, provide you with the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below with respect to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request as permitted by law.

Right to know / access. You may have the right to request access to the personal information we hold about you.

Right to delete. You may have the right to request that we delete the personal information we hold about you.

Right to correct. You may have the right to request that we correct inaccurate personal information we hold about you.

Right to data portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and subject to certain exceptions.

Managing communication preferences. We may send you promotional emails, and you may opt out at any time by using the unsubscribe option included in our emails. If you opt out, we may still send you non-promotional emails, such as those related to your account or orders you have placed.

You may exercise any of these rights where indicated within the Services or by contacting us using the contact details provided below. For more information on how Shopify uses your personal information and the rights you may have, including regarding data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests, as permitted or required by applicable law. In accordance with applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that they demonstrate that you have authorized them to act on your behalf, and we may also need you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have any complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details provided, or to lodge your complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country in which you reside.

If we transfer your personal information outside of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses, or any equivalent contract issued by the relevant UK authority, as applicable, unless the data transfer is to a country that has been deemed to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide any notice required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please write to us at support@elyrebeauty.com.